Savvy decision making through rear and windshield views

Will we see a recession?

Is the housing market going to crash?

Are auto loan originations tanking?

These are questions the industry asked during the financial crisis of 2007-2009, and here we are asking them again in 2023. What’s the difference between then and now? Today we have more consumer behavior data! Consumer data – or big data – steps outside of FICO scores and demographic information to not only identify but also predict risk factors. Here’s how consumer behavior data is leading the way for the future.


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