Security worries holding consumers back on voice payments, study finds
More women than men had security concerns they said would stop them from making a payment using a voice assistant.
Consumers are excited about the prospect of using voice assistants to pay for things, but worries about security are stopping most of them from actually following through on it, according to new research from payments technology company Transaction Network Services.
The company’s survey of 1,046 UK adults, 1,050 U.S. adults and 1,022 Australian adults found that 26% of people who own a voice assistant have used it to make a payment, but 74% said security concerns are preventing them from actually doing so.
“Our survey clearly shows that consumers are buying into the latest payment technology as adoption figures are high, especially among millennials and Generation Z, but the number reporting security fears is a concern,” TNS Chief Product Officer Bill Versen said.
More women than men had security concerns they said would stop them from making a payment via a voice assistant (76% versus 71%), it added.
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