Sievewright: Digital dominance to continue

Large players entrench themselves in consumers' lives using different strategies.

Payments expert Mark Sievewright outlined the latest trends in the payments space during a breakout session at the PSCU Member Forum Thursday in Austin, Texas.

Among the biggest trends is the continued shift toward digital dominance in the consumer world, as evidenced by the growth of companies such as Amazon, Apple, and Walmart.

Amazon and Walmart have each sought to entrench themselves in consumers’ lives with different strategies, says Sievewright, founder of Sievewright & Associates.

“Amazon has set the standard for consumer experience, but at the same time they’ve invested in bricks and mortar and they’re looking to leverage that,” he says.

Meanwhile, Walmart is blending digital technology with its brick-and-mortar presence.


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