Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer look.
First, a picture. That frumpy kid you saw on your way to work this morning who’s staring at his phone waiting for the school bus? He may look like an angsty teenager, but he’s actually the future of your credit union or community bank.
He and his more than 90 million peers—anyone currently 20 years old or younger—are Generation Z.
You know Gen Z (they’re starting to be talked and written about even more than Millennials) but are you doing something about what you know? What Gen Z money habits are actually informing your marketing, your operations and your strategy?
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