There are a lot of acronyms in the world of marketing, and one that often gets tossed around is “SEO.” SEO stands for search engine optimization, and it’s one of those marketing terms that everyone knows is really important, but they aren’t really sure why or how to achieve it.
The experts over at the Digital Marketing Institute define SEO as “the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages.”
Because developing a comprehensive and successful SEO strategy can be somewhat complex and ever-changing (don’t even get me started on Google’s algorithms (🙄), today we’re going to focus on how your financial institution can improve your SEO efforts simply by optimizing your Google My Business (GMB) listing.
What is a Google My Business (GMB) listing?
GMB is a feature that allows you to manage how your financial institution’s location(s) appear on Google Search and Google Maps. This includes your location(s), business name, hours of operation, photos of your branches, contact information, management of your customer reviews, and much more.
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