Credit unions were established to ensure everyone has access to safe, affordable financial services. Today, more than 176 million people in America are financially unhealthy, and all signs point to the reality that many of our members, employees and people in our community are concerned about their short and long-term ability to be financially healthy.
For credit unions, this is an urgent call to action to rally around our mission to improve the financial well-being of those we serve – and those we seek to serve. We communicate and carry that mission in different ways, but it boils down to the idea that all credit unions are here to serve people and not profit.
That powerful idea resonates with many people and structures throughout our credit union system because we have stoked that fire over time and with intention. While we seek out opportunities to train and grow talent in-house, we cannot ignore the opportunity to amplify our learning and solve big problems through cooperation.
Leveraging Our Cooperative Superpowers
The Foundation’s Credit Union Development Education (DE) program has been helping credit unions explore big problems and find solutions for more than 40 years. This experiential learning event brings top talent from across our credit union system to determine how we can leverage our differentiating value proposition to continue helping those we serve in new and better ways.
As you consider your talent engagement strategy for 2023, we’d welcome you to join us at one of our upcoming DE programs.
Our in-person DE programming will take place in Madison, Wisconsin on June 12-16, September 25-29, and October 23-27. Registration opens on Tuesday, January 10, at 10 AM CT for all in-person programs. Additionally, we are offering a virtual DE Program which will take place intermittently between January 31 – February 17 (registration open now). This online variation of the DE program is especially for individuals who may not have the opportunity or ability to attend an in-person event.
Individuals who complete any of the Foundation’s DE programs will earn a Credit Union Development Educator (CUDE) designation and be eligible to attend DE alumni events such as the Tom Connors Luncheon, scheduled for February 26 in Washington D.C. and in concert with CUNA’s Government Affairs Conference.
Keeping Purpose Constant
The future success of credit unions demands a committed workforce. We need passionate individuals within our walls who choose to work for credit unions because they believe in – and relate to – our cooperative mission. By reinforcing the connection between employees and purpose, organizations have a greater chance to keep top performers feeling motivated and fulfilled.
As the Foundation continues to evolve its programming to support the credit union system, we hope to connect with your organization in 2023 to learn how we can work with you to keep our cooperative purpose constant.