Targeting Gen Z for credit union growth

Generation Z has grown up in times of financial uncertainty and especially these days, they are still feeling the impact of Covid-19 on their income. How can you serve Gen Z well in order to help your credit union growth strategy?

Now more than ever, Gen Z prioritizes becoming financially savvy and your credit union should be equipped to provide them with the solutions they’re looking for, helping you create loyal members for a lifetime.

Here are our expert tips on targeting engagement with Gen Z for credit union growth.


Thanks to exponential tech advancements, Gen Z grew up in an “on-demand” environment and they’re used to being able to access anyone through phone, email, text, and chat.

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