The 21st-century credit union: Meet members where they are

Four conceptual models for tomorrow’s credit unions.

Lauren Culp - CUNA photo

Lauren Culp, Filene Research Institute’s Cooperative Trust manager, described four 21st-century credit union models derived from research the Madison, Wis.-based “think and do” tank conducted.

She addressed the CUNA National Young Professionals Conference  Thursday in Madison, Wis.

The four models range in their mix of high- and low-touch interaction with members as well as their positioning as a single financial service provider or one of many financial service providers in consumers’ lives.


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