The 3 secret superpowers of financial education programs

Financial education is something that’s often lauded for empowering individuals and helping them not only financially survive but thrive. And that’s both true and amazing! But it’s also only the tip of the iceberg when it comes to the copious benefits that financial education can offer your community and your credit union itself.

While it’s incredibly valuable to support members in their financial wellness journeys, financial education programs have the potential to offer many more benefits to credit unions themselves. In fact, these benefits can be leveraged for more than just your financial wellness goals and actually advance other initiatives such as increasing brand awareness, creating more active and loyal members, and even supporting new member acquisition. However, it’s important to note that financial education programs that exist to merely check the box of having one will not yield these impactful benefits. To unlock the full spectrum of benefits financial education can offer, your credit union should partner with experts like those at Zogo who specialize in launching effective financial wellness programs.

Take a peek at a few of the other benefits your credit union can earn by partnering with Zogo to launch financial education in your community:

1. Increase brand awareness

Credit union-sponsored financial educations programs in your community have the potential to increase your brand awareness by introducing your credit union to new folks, especially Gen Z or next generation individuals, and creating positive associations. But not all financial education programs make this possibility a reality. At Zogo, we customize the branding of our digital education solutions to feature your credit union up-front and center. That way, when members and non-members alike learn using Zogo’s innovative products, their gratitude for their increased financial empowerment will extend to your credit union specifically.

In addition to increasing your community’s awareness of your credit union by leveraging Zogo’s co-branded education solutions, you can also increase positive associations and bolster your brand’s reputation as a trusted community leader. This can help expand member loyalty, and even help with new member acquisition down the road.

2. Create more active and loyal members

Providing financial education to members helps them improve their financial literacy and live more responsible, prosperous lives. In turn, by increasing your members’ financial literacy and overall financial wellness, you unlock their ability to become more active members who responsibly utilize your products and services.

While this natural flow of more-informed members becoming more active members can be harnessed with a variety of financial education approaches, Zogo’s mobile banking integration takes it to a new level. By integrating Zogo in your mobile banking app, you’ll be able to educate members on financial topics and incentivize them to take responsible financial actions on your platform all in one place.

3. Collect critical insight and data

All credit unions need to collect data on their members and wider community to make informed decisions, but that can often be costly and time consuming. But not with Zogo! Our digital financial education solutions collect valuable insights and data from users that your credit union can use to shape programs and decisions — even insights you may never have thought to collect before.

Zogo tracks metrics such as users’ interests, changes in financial literacy, and even their levels of confidence regarding various financial topics. For example, some credit unions leverage Zogo’s interest data to shape marketing decisions regarding which products and services to promote and how. Others use financial literacy data to quantifiably measure the impact of their financial education programs and leverage that information to stakeholders or in marketing campaigns. The potential uses for the data our financial education solutions unlock are nearly limitless, and all easily accessed in Zogo’s Partner Portal with robust data analytics and user feedback.

Don’t miss out on these unbelievable benefits Zogo’s financial education solutions can offer your community and your credit union. Contact the Zogo team through the form below or request a demo to explore how we can customize our innovative education solutions for your credit union.