The CUInsight Network podcast: Data-driven marketing – Strum

Thank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Mark Weber, CEO at Strum and Strum Platform. Mark shares his career journey and how his passion for credit unions began as a child. Strum is a full-service marketing agency helping credit unions build growth strategies through naming, branding, and marketing. Strum Platform is a financial marketing analytics software that helps credit unions better understand their members through data.

During our conversation, Mark and I discuss the importance of data to engage and retain members. He explains the significance of omnichannel tracking in today’s environment. Members and prospects have unique journeys as they seek service with multiple touchpoints throughout and he shares how important it is to capture this. Listen as Mark dives into the power of data and the exciting things to come.

As we wrap up the episode, Mark talks about making time for his passion for music, enjoying Honolulu, and going with his team to sing karaoke. Enjoy my conversation with Mark Weber!

Connect with Mark:
Mark Weber, CEO at Strum
mark.weber@strumagency.com
strumagency.com
Strumplatform.com
Mark: LinkedIn
Strum: LinkedIn | Twitter | Facebook | Instagram | YouTube
Strum Platform: LinkedIn

Show notes from this episode:
What an amazing interview with Mark! Check out all the exceptional work his team is doing over at Strum here.
Want to hear more from Mark? Click here.
Shout-out: Mark’s parents 
Place mentioned: Arizona
Shout-out: Luke Air Force Base Credit Union West
Place mentioned: Hawaii
Shout-out: Hickam Federal Credit Union
Shout-out: CUNA
Shout-out: Gigi Hyland
Shout-out: The National Credit Union Foundation
Shout-out: Geri LaChance 
Shout-out: SESLOC
Place mentioned: San Luis Obispo, CA
Place mentioned: Honolulu, HI
Movie mentioned: The Boys in the Boat
Place mentioned: Seattle, WA
Shout-out: University of Washington 
Shout-out: Mark’s children
Shout-out: Simon Sinek
Book mentioned: The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown

In this episode:
[00:02] – Mark Weber grew up dreaming about being a firefighter or veterinarian.
[02:02] – Using curiosity to solve challenges.
[04:16] – How can credit unions leverage growth strategies and marketing for this year?
[06:59] – What ways can credit unions find out who they’re serving and who they want to serve? PART 1
[09:50] – What ways can credit unions find out who they’re serving and who they want to serve? PART 2
[11:26] – Which data should credit union teams track?
[13:54] – What’s up next for Strum?
[16:48] – Personalizing the journey.
[18:48] – Who does Mark view as a great leader?
[21:06] – Mark talks about pouring time into his passion for music.
[23:20] – This movie inspired Mark’s next read.
[25:30] – Mark values time with his family-family and his work-family.
[27:18] – Creating a greater impact together.