Thank you for tuning in to episode 46 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.
My guest on today’s show is Stef Luck, Vice President of Sales at Trellance. Stef begins by sharing her career journey that led her to finding a passion in financial services. She shares how every credit union’s data journey is unique and should be determined based on their specific member needs and strategic goals. The team at Trellance delivers a range of analytics, cloud, and talent solutions helping credit unions turn data into insights and take action on those insights to achieve more and improve their member experience. In the big picture, Trellance provides solutions and consulting to guide credit unions in member experience improvements and data migration to cloud-based strategies.
During our conversation, Stef explains why becoming a data-driven credit union includes more than technology. She points out that being data-driven is a way of doing business, and there is no end point as it keeps advancing. Stef gives advice on possible starting points when it comes to evolving for those who rely on legacy data systems and silos. She shares how a credit union’s data journey requires a change in perspective, such as building a professional culture that values data. Stef explains the four data pillars to determine strategies, understand current placement within your data journey and references a recent white paper by Trellance called How to Build Your Data Maturity Action Plan. This white paper helps credit unions plan their data journey by first understanding where they are within the pillars, what their goals are, and specific actions to take in order to reach those goals. As we look to the future, Stef shares how Trellance plans to continue helping credit unions grow through AI, the cloud, and machine learning.
As we wrap up the episode, Stef talks about a recent purchase that she can’t live without, what she enjoys doing in her free time including going to the gym and getting back into playing the piano. She also shares her definition of success. Enjoy my conversation with Stef Luck!
Show notes from this episode:
What an amazing interview with Stef! Check out all the exceptional work her team is doing over at Trellance here.
Want to hear more from Stef? Click here.
Place mentioned: Wisconsin
White paper mentioned: How to Build Your Data Maturity Action Plan
Shout-out: Apple music
Shout-out: Stanford University
Book mentioned: Exhalation: Stories by Ted Chiang
Book mentioned: Designing Your Life by Bill Burnett and Dave Evans
In this episode:
[00:36] – Stef Luck says she was set on being an ER doctor as a child.
[02:38] – Stef talks about the misconceptions around data analytics.
[05:07] – Where should credit unions start their data journey?
[06:47] – How can credit unions organize their fragmented paper records into consistent digital records?
[09:34] – What are the four data pillars?
[11:51] – What trend in the financial sector has Stef’s attention?
[14:10] – Can credit unions predict the next best product to give their diverse members?
[15:55] – Success depends on an ability to be comfortable going outside your comfort zone.
[18:11] – Stef tends to read books two at a time, a fiction book and a nonfiction book, so she can choose based on the day’s mood.
[20:26] – Have you started your data journey?