The CUInsight Network podcast: Impact driven organizations – PixelSpoke (#48)

Thank you for tuning in to episode 48 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Cameron Madill, CEO and Co-owner at PixelSpoke. Cameron begins by sharing his education and career journey that led him to finding a passion working with credit unions. PixelSpoke is a worker-owned cooperative and certified B Corp that helps credit unions create beautiful and efficient websites. Cameron believes credit unions are the original version of what it means to be a social enterprise. As a team, PixelSpoke is committed to doing exceptional work and building “everybody wins relationships” that inspire positive change.

During our conversation, Cameron discusses strategy and the three core pillars PixelSpoke has built for credit unions: best practices and creativity, digital branch analytics, and impact storytelling. We talk about how PixelSpoke can help credit unions differentiate their impact work to better align with their brand identity. He shares the three core components or three C’s for impact marketing: core focus, committing to something big, and communicating memorably. Cameron talks about climate finance and how it pertains to credit unions and their members. As we look to the future, PixelSpoke is focused on blending digital capabilities and human services to provide a positive member experience.

As we wrap up the episode, Cameron talks about enjoying his favorite coffee machine, listening to opera, and going out in nature when he gets the chance. Enjoy my conversation with Cameron Madill!

Connect with Cameron:
Cameron Madill, CEO and co-owner at PixelSpoke
cameron@pixelspoke.com
https://www.pixelspoke.com
Cameron: LinkedIn
PixelSpoke: Twitter | Instagram | LinkedIn | Facebook

Show notes from this episode:
What an amazing interview with Cameron! Check out all the exceptional work his team is doing over at PixelSpoke here.
Want to hear more from Cameron? Click here.
Shout-out: The B Corporation
Shout-out: Filene i3
Shout-out: Isthmus Engineering & Manufacturing 
Shout-out: TOMS
Shout-out: Clean Energy Credit Union
Place mentioned: Portland, OR
Shout-out: Patagonia
Shout-out: Peter Drucker 
Shout-out: Clearwater Credit Union
Place mentioned: Missoula, MT
Shout-out: Christian Financial Credit Union
Place mentioned: Detroit, MI
Shout-out: Inclusiv
Shout-out: The B Impact Assessment
Shout-out: Kaiser Permanente
Shout-out: Blendtec
Shout-out: Breville Bambino
Shout-out: Cameron’s parents
Shout-out: Trout Lake Abbey
Opera mentioned: La bohème Opera by Giacomo Puccini
Shout-out: Cameron’s Reading List
Book mentioned: CEO, China: The Rise of Xi Jinping by Kerry Brown
Book mentioned: How to Hide an Empire: A History of the Greater United States by Daniel Immerwahr
Book mentioned: The Lincoln Highway: A Novel by Amor Towles

In this episode:
[00:39] – Cameron Madill says he wanted to be a mathematician or a writer.
[02:15] – Cameron found the passion of creating in business after he found a like-minded community of entrepreneurs.
[04:09] – How did PixelSpoke get involved with the B Corp Corporation?
[06:27] – Why was becoming a worker-owned cooperative important to Cameron?
[08:12] – Cameron explains the three core pillars PixelSpoke focuses on: best practices and creativity, digital branch analytics, and impact storytelling. PART 1
[10:50] – Cameron explains the three core pillars PixelSpoke focuses on: best practices and creativity, digital branch analytics, and impact storytelling. PART 2
[12:35] – What are the three Cs of impact marketing?
[14:23] – Cameron gives his thoughts on measuring impact.
[17:12] – Cameron references the B Impact Assessment, a free digital tool companies can use to measure impact.
[18:47] – Climate finance can look like reducing a member’s carbon footprint or building resiliency.
[20:48] – Cameron talks about being mindful when communicating and discussing climate.
[22:48] – Why does a customer’s digital experience have a huge influence on customer satisfaction?
[25:36] – Create a brilliant experience in the channels your members use most.
[27:58] – Cameron shares his admiration for his parents.
[30:12] – Cameron gives his book recommendations and invites you to follow along his reading journey.
[31:54] – “Credit unions are the original social enterprise.”