Thank you for tuning in to episode 45 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.
My guest on today’s show is Mark Leher, Director of Product Management at Segmint, an Alkami Company. Segmint empowers credit unions to easily understand and utilize data to improve their marketing and strategic decision making. As a team, they help credit unions provide a more meaningful member experience through the insights gained from data. As the industry changes and new trends develop, Segmint equips credit unions with the tools needed to adapt in the future.
During our conversation, Mark discusses how Segmint can help credit unions clarify data so they can better serve members and make informed investments. He mentions how tech investments are evolving from transactional interactions to digital conversations. Mark talks about the value that analytics deliver outside of vanity metrics. He shares use case examples to describe the insights, technology, and data that are bringing valuable outcomes to credit unions. Looking forward, Mark discusses upcoming trends and ways that Segmint, an Alkami Company, plans to continue supporting credit unions in the future.
As we wrap up the episode, Mark shares his wide range of interests, including 90s music, running, and how data analytics translates to sports. Enjoy my conversation with Mark Leher!
Show notes from this episode:
What an amazing interview with Mark! Check out all the exceptional work his team is doing over at Segmint here.
Want to hear more from Mark? Click here.
Shout-out: Mark’s dad
Shout-out: Massage gun
Shout-out: Mark’s mom
Shout-out: Mark’s daughters
Shout-out: High School Musical
Shout-out: Zombies (franchise)
Place mentioned: Denver, CO
Shout-out: Denver Broncos
Shout-out: Denver Nuggets
Shout-out: Los Angeles Dodgers
Shout-out: San Diego Padres
Book mentioned: Deep Nutrition: Why Your Genes Need Traditional Food by Catherine Shanahan
In this episode:
[00:40] – Mark Leher says he wanted to be an entrepreneur. Who inspired him?
[03:02] – Mark explains how Segmint turns digital conversations into insights.
[05:05] – How can credit unions identify data points that give hints of how to help a member?
[06:45] – Where can credit unions start with data analytics?
[09:20] – Mark explains more detail about the data his team focuses on for insights.
[11:45] – What is Study Now Pay Later?
[13:27] – Can Segmint produce predictive models?
[15:53] – What trends does Mark see for packaging data and creating insights from analytics?
[18:32] – Mark really likes to cook, especially using this technique.
[20:31] – Mark enjoys grunge alternative 90s music, but also listens to these soundtracks thanks to his daughters.
[22:44] – Mark tells a baseball story that illustrates the power of data and how it changes the way people do things.