The CUInsight Network podcast: Payment trends – PSCU (#71)
Featuring Tom Pierce, Chief Marketing Officer at PSCU
Thank you for tuning in to episode 71 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.
My guest on today’s show is Tom Pierce, Chief Marketing Officer at PSCU. Tom shares his career journey that led him to his current role. PSCU is the nation’s premier payments CUSO offering end-to-end support and integrated fintech solutions to help credit unions deliver personalized, connected experiences. They continue to focus on serving credit unions beyond traditional payment processing and provide new and innovative solutions to drive our movement forward.
During our conversation, Tom and I chat about trends and preferred payment types across generations. He shares the latest research on how consumers prefer to engage in payments. These key findings include mobile wallet usage, emerging payment trends such as buy now pay later, cryptocurrency, and financial aesthetics. Listen as Tom talks about the financial tendencies across generations to better target member needs.
As we wrap up the episode, Tom talks about an inspirational leader he’s worked with throughout his career, spending time with his wife, traveling, and getting ready for two of his daughters’ weddings. Enjoy my conversation with Tom Pierce!
Connect with Tom:
Tom Pierce, Chief Marketing Officer at PSCU
tompierce@pscu.com
pscu.com
Tom: LinkedIn
PSCU: LinkedIn | Twitter | Instagram | Facebook
Show notes from this episode:
What an amazing interview with Tom! Check out all the exceptional work his team is doing over at PSCU here.
Want to hear more from Tom? Click here.
White paper mentioned: Eye On Payments
Shout-out: PSCU Payments Index
Shout-out: Juniper Payments
Shout-out: Gen Z
Shout-out: Baby boomers
Shout-out: Millennials
Shout-out: Generation X
Place mentioned: Milwaukee, WI
Shout-out: Beverly Klein
Shout-out: Tom’s daughters
Place mentioned: Pittsburgh, PA
Place mentioned: Buffalo, NY
Place mentioned: St. Petersburg, FL
Shout-out: Tom’s wife
Shout-out: Tom’s dogs
Place mentioned: New Orleans, LA
Book mentioned: The Hero and the Outlaw by Margaret Mark
In this episode:
[00:42] – Tom Pierce originally planned to be a reporter.
[02:48] – Tom talks about how PSCU evolved over the recent years.
[04:18] – What trends has Tom seen in the financial payments space this year? PART 1
[06:48] – What trends has Tom seen in the financial payments space this year? PART 2
[08:34] – Which trends are most popular between buy now pay later, crypto, or aesthetics?
[11:21] – Tom discusses how generations engage finances lately, from Boomers to Gen Z.
[14:22] – What advice does Tom have for how credit unions can approach financial payment innovations? PART 1
[16:47] – What advice does Tom have for how credit unions can approach financial payment innovations? PART 2
[18:43] – Tom is preparing for two of his daughters’ weddings.
[20:48] – Tom’s favorite place to visit is an up and coming town.
[23:03] – “Leverage all of the research and thought leadership that’s out in the payments space.”
