The five fundamentals of credit union marketing

The second part of this blog series covered how to forge an incredible brand. But an incredible brand means little if you don’t tell anyone about it. Or in other words, a brand means little if you don’t market it!

Consumers don’t automatically know who you are and what you offer. They’ll never know without you telling them.

But how you tell them matters too.

Marketing is more than running into the street and shouting your name along with “loans,” “accounts” and “rates.” There are some fundamentals to understand if you want effective community bank and credit union marketing.


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