The multicultural opportunity in financial advising

Diverse consumers look to credit unions for financial advice and guidance.

People of color are drastically underrepresented when it comes to financial advising, both in advising and receiving these services. That means less access to the resources and systems that can make financial stability and generational wealth real.

Diversity in financial advising has historically been challenging. But it doesn’t need to be.

At the CUNA Mutual Group Multicultural Center of Expertise, in partnership with our Center for Advisor Excellence, we conducted research on financial advising and credit union members.

We learned that credit unions have the power to make a meaningful impact on how diverse populations build toward financial security.


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