The New “Basics” Every Marketer Should Know

by Amanda McMeans

This week, we are focusing on the fundamentals of marketing on the MarketMatch blog and Facebook.  And by basics, we aren’t talking about TV commercials and billboards, radio, newspapers, direct mail, and all of the more traditional forms of marketing.  There are some new basics that every marketer should know because marketing has changed dramatically since the days of Mad Men, and changes more rapidly as time goes on.

Let’s break down the basics of today’s marketing:
Tell a story with personality
Business Banking Services – Example 1
“We have business loans for all sizes of businesses and industries.  Our rates are competitive and we feature friendly, knowledgeable loan officers and an easy application process.”
Business Banking Services – Example 2
“Jerry Smith has owned his glass shop for 34 years and always had what he thought was a great relationship with his financial institution.  That was, until he received an unexpected call from his ‘personal banker.’  ‘We understand that you have never missed a payment on your credit line and you’ve always been a good customer,’ said the personal banker.  ‘But we are cutting back our lending, and we’re closing your line of credit loan effective next month.’
Angry and betrayed, Jerry turned to his local credit union/community bank, where the loan officer came to his shop, learned about his business and designed a custom solution tailored to Jerry’s individual needs.”
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