The only resolution banks and credit unions need to make in 2019

Tis the season for New Year’s resolutions–and that’s just as true for banks and credit unions as it is for their consumers. While most financial institutions will start 2019 with a laundry list of key initiatives and goals to pursue in the coming year, there’s just one resolution they need to make to lay the groundwork for success: commit to growth.

Many financial institutions say they want to grow, but quickly shy away from that goal when it requires change. It’s a natural reaction: change is uncertainty. But if financial institutions want to drive their business through growth across deposits, transactions, accounts and cross-sell opportunities, they’ll need to commit to growth and overcome the resistance that’s sure to ensue as long-standing products and tech stacks are re-evaluated.

In speaking with my peers across the industry, I’ve identified how financial institutions can commit to growth in a competitive battleground for consumer and business financial services:


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