A recent poll reveals a troubling reality: 27% of Americans have no emergency savings , and a staggering 69% of Americans worry they couldn’t cover their expenses if they lost their job. As the cost of living soars, credit union members are looking for more than reassurance—they need real, tangible solutions to strengthen their financial safety net. They need their credit union umbrella to shield them from the downpour of hard times, unexpected expenses, and financial distress.
Strength in cooperation: A bigger umbrella for all
The financial storm isn’t letting up anytime soon. But here’s the good news: credit unions don’t have to stand in the rain alone. Cooperation among cooperatives is the key—sharing ideas, innovations and solutions to keep members protected when financial challenges strike.
Events like CU FinHealth25 offer a vital platform, equipping credit union leaders with fresh insights, innovative strategies, and powerful connections to drive real financial change. The focus? Inclusion, innovation, and impact.
A call to action: Holding the umbrella higher to protect more
As the economic landscape shifts and member needs evolve, credit unions have an opportunity—and a responsibility—to be a stronger, wider umbrella for those they serve. Here’s where to start:
- Assess your financial well-being programs: Are your current initiatives keeping members covered? Where can you strengthen your support?
- Explore strategic partnerships: Who can help expand your reach and impact?
- Foster a culture of financial wellness: Not just for members but for employees too.
While no one can control the price of groceries or gas, credit unions can control how they help members weather financial uncertainty. By expanding savings programs, offering financial coaching, and developing smart debt-reduction tools, credit unions can ensure their organizations remain a strong, reliable umbrella—protecting members, strengthening communities, and securing a future where financial well-being isn’t just a vision, but a reality.
