The secret for small undesirable credit unions

We all know many small and mid-sized credit unions find it hard to stay ahead of the curve when it comes to facilitating tech. So, when it comes to talking branding and marketing strategy, quite often those discussions are often lost or buried under a mountain of other priorities.

Scratch that.

I doubt you actually believe brand strategy and design is trivial. However, I bet getting others to see what you see – that your credit union should be something bigger, more meaningful and important – gets lost almost daily. Workdays feel like a punch in the gut. Bosses and coworkers are like time bandits dishing out low-leverage busy work.

All the noise, static and confusion makes it near impossible to have the toughest of conversations that we really need to have:

  • Why are we here?
  • How does the credit union define success?


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