“Cause Marketing” is all around us with campaigns like Product Red, Hanes for Good, Boston Strong Tee, and many others including our own Credit Unions for Kids cause. These campaigns raise awareness for altruistic movements via larger organizations or corporations.
Well, this type of thinking or marketing is quite synchronous with credit unions, as well. And we invited the folks from CafeGive on the show to dig a little deeper into how this marketing works and how it jibes so well with the credit union movement — ultimately benefiting both. CafeGive’s CEO Sandra Morris and Director of Marketing and Strategic Partnerships Alan Robinson visited us to discuss this very topic.continue reading »