The what, the how, and the why

by: Anthony Demangone

On Sunday, I had the wonderful opportunity to have dinner with a CEO of a NAFCU member credit union. We talked about this and that, the weather, our families, and additional small talk.

Slowly, the conversation turned to more meaty matters. We talked about management, and what we were doing. He said the following.

“Too many people in organizations don’t understand why they do what they do. They may understand what they do. Or how.  But not why. We focus on the “why” constantly. We exist to make our members’ lives better.”


People to be part of something. And they really want to be part of something that matters. That’s where the “why” is so important.

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