It’s all about the Journey . . . Map

Imagine visualizing your most broken business processes, breaking down silos and bringing your whole team together in an empathetic, collective mission to make improvements. Sounds pretty good doesn’t it?

It’s easier than you think!

If you went to a conference related to business growth and innovation in the past year, it’s likely you heard about Journey Mapping.

As with any buzzword or trend it can be shrouded in mystery. It is in fact remarkably simple and can be enormously transformational.

If we break it down, the definitions are as follows:


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