TMG celebrates Brand Promise Awareness Week

by: Georgann Smith

Bruce Temkin, chair of the Customer Experience Professionals Association, coined 2015 “The Year of the Employee.” In doing so, he highlighted the importance of employee engagement to an organization’s ability to live out its brand promise.

Jean Wilcox writes in ABC’s of Branding, “A brand promise is the statement you make to consumers that identifies what they should expect for all interactions with your people, products, services and company.”

As the lifeblood of a financial institution’s identity, the brand promise keeps the brand heartbeat strong. It does this by empowering employees to have the kinds of brand-centric interactions with consumers that go above and beyond what’s expected. It’s in this spirit that TMG just wrapped a company-wide, week-long celebration of our brand promise.

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