Industry news

by: Amy M. Bucaida, CUDE, VP Marketing/Communications, MCUA
Creating a balance between marketing and sales is an important step in ensuring your credit union efforts are successful. Throughout this article, I’m going to refer to your members as customers. I know full well they are members, but I believe by calling them customers when we talk about sales, we make a better connection with the sales activities. So, in advance, I apologize if I offend anyone.

by: Brad Banyas, CEO, OMI
It’s hard to miss the excitement and enthusiasm for cloud computing these days. Experts tout the technology as the next phase of evolution for the Internet and companies are investing heavily into the approach. Indeed, as a metaphor for the Internet, "The Cloud" is a familiar cliché…but is it for real, or just another phrase du jour?