Dr. Seuss for Credit Unions 3: Stubborn Egos Make Credit Unions Stand Still
by: Bo McDonald, President, Your Marketing Co
A lesser known work from the great Dr. Seuss, The Zax seems like it was written just for credit unions. It features a North-Going Zax and a South-Going Zax who meet face to face. Because they stubbornly refuse to move east, west, or any direction except their respective headings around each other, the two Zax become stuck. They stand so long that eventually a highway overpass is built around them. The story ends with the Zax still standing there "unbudged in their tracks."