Do credit unions really need marketing? Follow up thoughts…
by: Bo McDonald I’m not one to jump in on polarizing social conversations for the sake of causing a stir; however one blog post recently caught my eye. Jim Blaine,…
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One-to-one marketing using a telecom referral program
Friends and family are the most trustworthy source of recommendations to most consumers. According to a Nielson report on “Consumer Trust in Advertising,” 84% of people say they trust the…
