The latest from Matt Deaton

Jul 6, 2015 - by Matt Deaton, Codigo

5 things to consider before building a mobile branch

with Anthony Burnett, Level5 As the cost of technology decreases and consumer behavior trends toward web-based banking over in-branch visits, an opportunity is presenting itself in the form of Mobile ...

Jun 15, 2015 - by Matt Deaton, Codigo

Branch evolution: The mobile branch

Branch foot traffic has significantly declined as web-based banking continues to rise.  However, by no means is the brick and mortar office obsolete. Better yet, it is evolving. It’s ...

Apr 16, 2015 - by Matt Deaton, Codigo

Anatomy of the marketing department – biggest challenges for credit unions

Codigo’s recent report surveyed over 250 banks and credit unions to get an in-depth look at how recent banking trends have affected today’s financial marketing department.  Among the ...

Mar 3, 2015 - by Matt Deaton, Codigo

The anatomy of the marketing department – number of employees

In recent years, we’ve seen the financial industry learn and adapt to new government regulations, increased mergers and acquisitions, and a monumental transition in consumer banking behavior. We’ve ...

Oct 17, 2014 - by Matt Deaton, Codigo

The anatomy of the marketing department

The discussion boards are buzzing around the makeup of a good financial marketing department. Many Marketing Executives are inquiring about the best team structure and the skill-sets needed in today’...

Aug 22, 2014 - by Matt Deaton, Codigo

Branch transformation: The data behind the trend

With traditional transactions continuing to move toward mobile and online banking, financial institutions are considering how the branch fits into their distribution strategy. While the dust seems to have settled ...

Jun 24, 2014 - by Matt Deaton, Codigo

Branch transformations: Plausible technology

Are branch visitors expecting their financial institutions to ramp up technology in the branch? What role is technology playing in this “branch transformation”? And, what technologies are financial institutions choosing ...

Apr 25, 2014 - by Matt Deaton, Codigo

Where’s the data for branch transformation?

 “Branch of the Future” or “Branch Transformation” – however you term it – the concept continues to build across the industry. As more customers migrate to mobile technologies for every day transactions, ...