Welcome to the Snark Tank

Social media has become the constant force in connecting people across the globe. Individuals, groups, and large corporations from all over the planet are able to stay in constant contact in a digital – often public – realm.

With a public that is constantly informed on all major events, scandals, cat videos, etc. comes an opportunity for smaller institutions to step into the spotlight when their larger counterparts find themselves in the wake of a public blunder. Take the recent issue Wells Fargo experienced with double charging a large portion for their customers through their automatic bill pay system. This mistake left scores of customers with drastically diminished and, in some cases, overdrawn balances. Many customers immediately took to Twitter to air their grievances with the banking giant. Herein lies the opportunity for smaller institutions to take advantage of this fleeting moment of big bank discontent. Hop on the bandwagon of customer outrage and align your brand with an entirely new, previously unavailable, potential customer base.

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