What has the pandemic taught credit unions about branching?

The coronavirus pandemic is not over, but it has abated enough to give busy credit union executives a chance to reflect on takeaways from the experience — including on how their branch networks fared and responded.

Here, senior managers from five credit unions across the country talk about challenges met and opportunities seized. Read on to learn what’s on the horizon for brick-and-mortar, how these leaders plan to build out digital channels with an eye toward maintaining in-person service, and the important role cross-training has played in the past year.

4Front Credit Union

Abbie Hart became one of two regional managers for 4Front Credit Union ($742.4 million, Traverse City, MI) in 2017 after serving as a member service representative, loan officer, and branch manager prior to a 2015 merger that created the current organization.


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