Why great things aren’t happening at your credit union

Try, try, try again. You’re working your credit union’s strategic plan; you’re spending money marketing, but nothing seems to generate the growth you’re looking for at your credit union. Why?

Things don’t happen when you stand still, or even worse, when you try half-heartedly.

I write from experience. Let me share my story and see if this sounds familiar.

For the last three years I’ve had a vision about what next level looks like for YMC. I dreamed and started taking steps, but they were half-hearted steps. I tweaked instead of re-imagined. I applied band-aids instead of amputating dead limbs. I remained paralyzed in fear about “what if” and didn’t take the steps I needed to take and do the work that needed to be done because of FEAR.

 

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