Why your credit union strategy isn’t growing loans (It’s not why you think!)

Ask a freaking question.

It’s the most important rule I share prior to facilitating a strategic planning session.

If during the planning session someone says, “We need to grow loans,” rather than jumping right to throwing ideas out on how we can grow loans, instead ask first “Why are we not growing loans? What is keeping us from growing loans right now?”

Curiosity may have killed the cat, but it breathes life into a strategic conversation in which proper perspective is gained to understand a problem.


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