The latest from Mark Arnold

Apr 8, 2024 - by Mark Arnold, On The Mark Strategies

The employee = the experience

We all love formulas. Here’s a good one: Your Employees = Your Brand = Your Experience I’m no math expert, but we could even shorten the formula to: Your Employees = ...

Mar 7, 2024 - by Mark Arnold, On The Mark Strategies

Credit union brand lessons (inspired by the GAC)

The GAC is one of the biggest events in the credit union industry. It inspires passion and innovation, drawing credit union leaders from all across the country to experience it. ...

Feb 7, 2024 - by Mark Arnold, On The Mark Strategies

(Don’t wanna be) All by yourself while implementing your credit union member experience

You can’t help but think of love with Valentine’s Day approaching. And there are plenty of fantastic love songs … as well as many incredible ballads about lost love. ...

Jan 8, 2024 - by Mark Arnold, On The Mark Strategies

Four credit union industry trends to watch in 2024

2023 had its share of challenging industry trends to tackle … and 2024 will too. But by staying in the know at the beginning of the year, your credit union can ...

Dec 8, 2023 - by Mark Arnold, On The Mark Strategies

White Elephant v. Secret Santa in credit union marketing

It’s gift-giving season! And there are a lot of ways people give gifts this time of year, from White Elephant to Secret Santa to Favorite Things to Snow Pals. ...

Nov 7, 2023 - by Mark Arnold, On The Mark Strategies

Five credit union deposit growth ideas to implement now

Deposit growth issues come up frequently in strategic discussions with credit union leaders this year. One client even described the battle for deposits as “hand-to-hand combat.” Members and potential members ...

Oct 13, 2023 - by Mark Arnold, On The Mark Strategies

Digital transformation starts with your credit union website

Digital transformation means a lot of things, from optimizing your core and products for a digitally native audience to enhancing cybersecurity to fight emerging digital threats. And there’s absolutely ...

Aug 9, 2023 - by Mark Arnold, On The Mark Strategies

Simplicity wins

Simplicity wins. It’s a simple concept (pun intended). Yet, it’s so hard for many credit unions to grasp. Why? Because we think other things win: data, intelligence, complexity, ...

Mark Arnold

President
On the Mark Strategies

Web: www.markarnold.com

Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses such as credit unions and banks achieve their goals with strategic marketing insights and energized training. Mark speaks regularly to audiences around the country on branding, marketing, strategy, leadership, personal growth and generational issues. He lectures frequently to diverse audiences such as management, staff, executive leadership and boards of directors. His breadth of knowledge connects with audiences for keynotes, breakouts and training events. Mark is the author of “Think Huge: How To Elevate Your Life and Your Business”,“My Best Service Ever” and “Marketing Across the Generations: Gen. X”.

He is also president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Mark partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $1.8 billion. Prior to founding On the Mark Strategies, Mark served as senior vice president for a multi-million dollar financial institution in Dallas. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments.

Mark has won numerous national communication and marketing awards, including CUNA’s national Marketing Professional of the Year and the Texas Credit Union League’s Marketer of the Year. Mark holds a Bachelor’s of Journalism degree from the University of Texas at Austin and is an instructor at the Southwest CUNA Management School.

You can also contact him at 214-538-4147 or mark@markarnold.com.