3 reasons to love the “S” word in credit union marketing
What’s the “s” word? It’s probably not the one you’re thinking of, but it’s still considered a curse word by many credit union professionals. The mere mention of it makes some [...]
The latest from On The Mark Strategies
Answering three objections to credit union marketing partnerships
In the world of bank and credit union marketing, teaming up with a marketing agency can be a game-changer. It can save you resources, time and frustration. But many institutions have (entirely fair) objections to [...]
Five simple tricks to improve your credit union member experience training
Improving your credit union member experience training sounds complicated…but it doesn’t have to be. Just like improving your marketing, improving your service has strategic and tactical elements. The strategic pieces – such as honing [...]
Credit union marketing data doesn’t lie … but it doesn’t tell the whole story either
As Jay Baer once said, "We are surrounded by data but starved for insights." This couldn't ring truer for bank and credit union marketing leaders. You’re swimming in an ocean of numbers, percentages and [...]
Take your credit union marketing from meh to marvel
Think about all the marketing messages you see every day. How much of it is just meh? Probably a lot of it. Few marketing messages stand above the rest. Now, examine your own bank and [...]
Beyond the buzzwords: Credit union brand development that means something
The financial services industry isn't exactly known for its electrifying brand personalities. You’ve all seen them – the stock photo families holding hands in front of a house, the generic "we care about your financial [...]
Antelopes and lions in credit union leadership training
Community financial institution leaders should always be on the move. Learning new things. Tackling new challenges. Growing, growing, growing. Because if you’re not growing…you’re stagnating. Like the antelope and lion in the [...]
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On The Mark Strategies helps Louisiana League design new brand
On The Mark Strategies (OTMS) recently attended the Louisiana Credit Union League’s Annual Convention, where the organization unveiled “Luminate – Louisiana Credit Unions” as its new name. This reveal follows a comprehensive branding and naming [...]
Consumer engagement expert Laura Loy joins On The Mark Strategies
On The Mark Strategies (OTMS) recently welcomed Laura Loy to the team. Laura most recently served as Vice President of Marketing and Business Development for Zia Credit Union (www.ziacu.org), a $205 million credit [...]
On The Mark Strategies expands strategic solutions for credit unions
On The Mark Strategies welcomed three new team members recently. These include Shawn Temple, former Chief Operating Officer at Bossier Federal Credit Union, Donna Ogorek, former Vice President of Marketing at Sooper Credit Union and [...]
Industry thought leaders join to empower credit union growth with dynamic new online program
Like most of the rest of the American economy, the credit union industry took one on the chin this year with the arrival of the COVID-19 pandemic. In response, five credit union industry thought leaders [...]
Brand and culture integration marks the future of credit union workplaces
Credit union thought leader Matt Monge and his companies—The Mojo Company and Moxie & Mark—have permanently joined forces with On The Mark Strategies. Monge will serve as On The Mark Strategies’ Director of [...]
Bossier Federal Credit Union launches “forward thinking” website
Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in [...]
On The Mark Strategies welcomes third generation credit union influencer
On The Mark Strategies welcomed Elizabeth Arnold to the team June 18. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst [...]
