You’re boring? Then market like an insurance company
It’s not always nice to say the quiet part out loud, but financial services can be…well…boring. And that’s not a reflection on your credit union or community bank - it’s [...]
The latest from On The Mark Strategies
Three marketing lessons from the US Military
America’s service members are exceptional at many things. Their passion, grit and steadfast defense of what’s right keeps all of us safe – something no amount of thanks can ever repay. But they’re [...]
Bump, don’t butcher your marketing budget
“We believe in investing during economic downturns.” - Tim Cook, Apple CEO The economic storm clouds are all around credit unions and community banks. Inflation is at a 40-year high. Loan demand is slowing. Delinquencies [...]
Write email newsletters people want to read
Email newsletters are a dime a dozen these days. It feels like every author, speaker, company and yes, financial institution, has one. Such a crowded market means it’s more important than ever to stand [...]
The “S” word
Many organizations struggle with it. It’s a real problem preventing progress. And it’s the “S” word everyone knows about but can’t seem to resolve. Yep … silos. Guarding Fort Knox (and Losing the [...]
Let go, and let others
I was recently listening to a leadership podcast by Andy Stanley and picked up a couple of good nuggets to pass along. What about? Delegation and bottlenecks. Because I know all organizations, including credit unions [...]
Time’s ticking…don’t forget to succession plan!
Imagine your credit union or community bank as a ship…a ship with an amazing captain and first mate. These two are visionaries, and they’ve steered the ship so long it feels like they’[...]
Job openings with On The Mark Strategies
Upcoming events with On The Mark Strategies
Latest Press from On The Mark Strategies
On The Mark Strategies expands strategic solutions for credit unions
On The Mark Strategies welcomed three new team members recently. These include Shawn Temple, former Chief Operating Officer at Bossier Federal Credit Union, Donna Ogorek, former Vice President of Marketing at Sooper Credit Union and [...]
Industry thought leaders join to empower credit union growth with dynamic new online program
Like most of the rest of the American economy, the credit union industry took one on the chin this year with the arrival of the COVID-19 pandemic. In response, five credit union industry thought leaders [...]
Brand and culture integration marks the future of credit union workplaces
Credit union thought leader Matt Monge and his companies—The Mojo Company and Moxie & Mark—have permanently joined forces with On The Mark Strategies. Monge will serve as On The Mark Strategies’ Director of [...]
Bossier Federal Credit Union launches “forward thinking” website
Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in [...]
On The Mark Strategies welcomes third generation credit union influencer
On The Mark Strategies welcomed Elizabeth Arnold to the team June 18. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst [...]
On The Mark Strategies expands horizons with creative services merger
On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions, recently merged with Loudthought, LLC, a brand development and creative services company. The merger gives credit unions greater [...]
