The latest from On The Mark Strategies

- by Sean Galli, On The Mark Strategies

Don’t forget your history

Moving forward is important, and it’s something every credit union wants to do. But it’s easy to get progress-obsessed…always looking at the next big demographic, the next campaign, the next technological development. [...]

- by Mark Arnold, On The Mark Strategies

Minor marketing details making major impacts

You’ve probably heard that saying, “The devil is in the details.” And just as the devil can seriously mess up your life, marketing details can seriously mess up your credit union or community bank. [...]

- by Sean Galli, On The Mark Strategies

Four common mistakes found during mystery shops

Maybe you think your consumer experience is fine. Or maybe you know something is wrong in a general sense but don’t know the specifics. Whichever it is, conducting mystery shops reveals hidden mistakes impacting [...]

- by Mark Arnold, On The Mark Strategies

When to rebrand

“Cookie cutters are for baking, not branding.” — David Brier, The Lucky Brand “It’s time to rebrand.” Have you ever heard that statement from a board member, C-suite executive or marketing director at your credit [...]

- by Sean Galli, On The Mark Strategies

What the new Venmo Credit Card says about consumers

Yep, you read that right. New. Venmo. Credit. Card. It’s a good reminder that your FinTech competitors aren’t just in the peer-to-peer payments business anymore. They’re issuing debit cards, credit cards and [...]

- by Mark Arnold, On The Mark Strategies

Fast and slow all at once

Nothing about leadership is easy…especially making decisions. As your credit union or community bank’s leader, the decisions you make have a critical impact on your institution’s future. Do you rebrand? What gets [...]

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