Don’t forget your history
Moving forward is important, and it’s something every credit union wants to do. But it’s easy to get progress-obsessed…always looking at the next big demographic, the next campaign, the next technological development. [...]
The latest from On The Mark Strategies
Minor marketing details making major impacts
You’ve probably heard that saying, “The devil is in the details.” And just as the devil can seriously mess up your life, marketing details can seriously mess up your credit union or community bank. [...]
Four common mistakes found during mystery shops
Maybe you think your consumer experience is fine. Or maybe you know something is wrong in a general sense but don’t know the specifics. Whichever it is, conducting mystery shops reveals hidden mistakes impacting [...]
When to rebrand
“Cookie cutters are for baking, not branding.” — David Brier, The Lucky Brand “It’s time to rebrand.” Have you ever heard that statement from a board member, C-suite executive or marketing director at your credit [...]
What the new Venmo Credit Card says about consumers
Yep, you read that right. New. Venmo. Credit. Card. It’s a good reminder that your FinTech competitors aren’t just in the peer-to-peer payments business anymore. They’re issuing debit cards, credit cards and [...]
Fast and slow all at once
Nothing about leadership is easy…especially making decisions. As your credit union or community bank’s leader, the decisions you make have a critical impact on your institution’s future. Do you rebrand? What gets [...]
Four strategic planning myths
Bigfoot exists. The Loch Ness Monster is real. LeBron James is basketball’s GOAT. All of the above are myths. Urban legends. Fantasy (for those LeBron Lovers, two words: Michael. Jordan.). They are sometimes stories [...]
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Latest Press from On The Mark Strategies
On The Mark Strategies expands strategic solutions for credit unions
On The Mark Strategies welcomed three new team members recently. These include Shawn Temple, former Chief Operating Officer at Bossier Federal Credit Union, Donna Ogorek, former Vice President of Marketing at Sooper Credit Union and [...]
Industry thought leaders join to empower credit union growth with dynamic new online program
Like most of the rest of the American economy, the credit union industry took one on the chin this year with the arrival of the COVID-19 pandemic. In response, five credit union industry thought leaders [...]
Brand and culture integration marks the future of credit union workplaces
Credit union thought leader Matt Monge and his companies—The Mojo Company and Moxie & Mark—have permanently joined forces with On The Mark Strategies. Monge will serve as On The Mark Strategies’ Director of [...]
Bossier Federal Credit Union launches “forward thinking” website
Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in [...]
On The Mark Strategies welcomes third generation credit union influencer
On The Mark Strategies welcomed Elizabeth Arnold to the team June 18. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst [...]
On The Mark Strategies expands horizons with creative services merger
On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions, recently merged with Loudthought, LLC, a brand development and creative services company. The merger gives credit unions greater [...]
