Are you considering an overhaul of your bank or credit union website? It's an intimidating task...and one you shouldn't rush. Your website is your front porch; it's the first place potential members or customers [...]
When it comes to financial marketing, there are almost countless demographic factors to consider: Gender Age group Socioeconomic status Ethnicity And more… But for today, let’s primarily focus on gender. Men and women each [...]
Attracting new members is super important for credit unions. To get people interested, you need to have a strong online presence and show up high in search engine results. Backlinks are a big part of [...]
The Dallas Cowboys have one of the most iconic brands in the country, if not the world. How else does a franchise that hasn’t won a Super Bowl in nearly 30 years and has [...]
Some things in life—like walking, talking, and reading—are foundational. One of the first things you teach young children are their ABCs. And one of the foundational elements of any credit union is its [...]
“The British are coming!” Paul Revere’s famous line (supposedly) warned the fledgling Americans of His Majesty’s approaching forces. It’s become a part of American historical tradition…even if many scholars say Revere [...]
I recently had the exhilarating experience of climbing Dunn's River Falls in Jamaica, a journey not only of physical ascent (and sore muscles the next day) but also of strategic teamwork and guidance. If you’[...]
On The Mark Strategies (OTMS) recently welcomed Laura Loy to the team. Laura most recently served as Vice President of Marketing and Business Development for Zia Credit Union (www.ziacu.org), a $205 million credit [...]
On The Mark Strategies welcomed three new team members recently. These include Shawn Temple, former Chief Operating Officer at Bossier Federal Credit Union, Donna Ogorek, former Vice President of Marketing at Sooper Credit Union and [...]
Like most of the rest of the American economy, the credit union industry took one on the chin this year with the arrival of the COVID-19 pandemic. In response, five credit union industry thought leaders [...]
Credit union thought leader Matt Monge and his companies—The Mojo Company and Moxie & Mark—have permanently joined forces with On The Mark Strategies. Monge will serve as On The Mark Strategies’ Director of [...]
Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in [...]
On The Mark Strategies welcomed Elizabeth Arnold to the team June 18. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst [...]
On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions, recently merged with Loudthought, LLC, a brand development and creative services company. The merger gives credit unions greater [...]
