11 Ways to Crush Your Team’s Creativity

by Matt Monge

We clamor for it, but don’t see much of it, or at least not as much as we’d like. And really, if we were pressed further, I don’t know that many of us would even know what we’re actually wanting.

It’s the ever-elusive but always romantic notion of creativity. It is the unicorn. It is the thing that will make the angels in heaven (if you believe in such things) sing or the nothingness that is beyond now continue to do and be nothing (if you believe in such things).

We — myself included — talk so much about creativity, and yet when we look around most organizations, it’s not like we’re having to tell them to pump the brakes (thanks, David Wilhelm) on the creativity. We have good intentions; I really believe that. I know we do at Mazuma, and I know we have some wicked creative Mazumans there. Our AVP of Technology, Christian, who I mentioned in this post, and I were talking just yesterday about some things we think we could do to foster more creativity.

But upon further contemplation, rumination, and even some pontificating, I’ve come to the conclusion that this is a fool’s errand. Yes indeed. It’s bunk. Unicorn doodoo. Rubbish. Crap. BS. Or just regular S.

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