You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.
Your credit union’s website needs to be easy for users to navigate to encourage them to explore your site for more answers. The amount of time a user is willing to give your website in order to find the information they are seeking is surprisingly brief. In fact, 40% of users report that they will abandon a site that doesn’t load properly within 3 seconds. This figure showcases the importance of creating a site without functions that slow down the loading time of your page, like too many plugins to capture user information on a WordPress site, or large images and videos playing on the home page.
Successful sites that encourage new members’ interest are appealing to the eye, but even more importantly – are proactive in getting the most important information in front of a potential new member.continue reading »