4 ways your credit union’s website can convert visitors into members

In order to stay ahead of the competition, your credit union’s website must convert. Employing credit union website best practices means that you not only attract users but convert them into members.

Here are 4 ways your credit union can optimize its website:

1. Responsive

Prospects no longer only use computers for their research and your credit union’s website needs to reflect that. Your website is viewed on laptops, iPads, and especially smartphones. Not only does a website that does not look nice on a smartphone screen discourage potential customers, it undermines the confidence in your institution.

Potential customers, especially Millennials and Gen-Xer’s, rely more on smartphones for web searching than ever. In 2017, the average Millennial spent 223 minutes a day on their device. In order to capture the attention of younger users, your website needs to be optimized for mobile use.


continue reading »