5 Things to Consider Before Your Credit Union Installs an Interactive Kiosk
By. Brian Nutt, Codigo
Device proliferation is a fact of life in business today. Whether for personal or business reasons, we are tied to electronics all day, every day. We rely on them for everything from tonight’s dinner recipe, directions while driving and, yes, our banking records. As a consequence of this shift in our culture, financial institutions have been forced to market themselves in different ways and allow consumers to access information from their device at any time. So far, so good for the financial industry—through the use of technology, transactions have increased, and the cost of those new transactions has declined in general.
Now the industry is facing a quandary that revolves around marketing to a faceless consumer base. As branch visits decline, employees simply don’t see members as often in the branch, yet branch networks are not going anywhere anytime soon. They are definitely changing but we won’t see them vanish altogether. Much of the change in the branch involves technology, employee roles, and both the location and the footprint of the branch. If, like many credit unions, you are thinking about how to use interactive technology to market to your members, consider the following five areas as confirmation of your desire.
1- Does my Credit Union make visits to local businesses? If you answered yes, you might consider a tablet kiosk that is mobile and easily changeable via the internet. Imagine the power of an iPad kiosk that is branded to the event you are attending and presented on an attractive yet mobile stand that you can take out into the field with you. Members can educate themselves on new products, submit for information or even apply for a loan. And all of this is available in a format they already understand and trust.
2- Do you have SEG new hire orientation needs? If you answered yes, a table kiosk is a good solution that allows you to present video assets on employee benefits, product tutorials and even sign people up for a promotion or contest. Build your email marketing database by requesting contact information and collect active leads that can be distributed to your sales force for follow up.
3- Are your printed materials utilized by members? If you have noticed your printed materials languish for so long they continually become outdated by the time you have to reorder, consider a kiosk with both print and electronic delivery capability. Our world is digital and most people these days want product information in that format as well.
4- Is your branch becoming more service oriented than transaction related? As branches continue to lose transactions to electronic channels, branch staff has been taking on a more consultative role. Interactive solutions can enhance the consultative experience while giving branch staff the tools they need to help their customers immediately.
Are you rebranding? If you are going through a rebrand, the introduction of your brand via an interactive component to help educate members and staff on changes can be extremely cost-effective. Offer a way for them to interact with the new brand and let them know how the change will benefit them.
