5 ways to grow your credit card portfolio

Credit cards are often the best product in your loan portfolio for generating income. Competing in the payments space requires constant management of the program.  Cards should be a part of your strategic plan and key indicators regularly analyzed. From those indicators, portfolio growth strategies can be implemented.

5 ways to grow your credit card portfolio…

1. Provide Multiple Card Types

According to Motley Fool, almost 60% of Americans carry a cash back card and 30% carry a low interest card . Offering multiple products increases the likelihood that your card will be top of wallet.

Data Driven Enhancement: Offering multiple cards is good. Be great by understanding which borrowers are most likely interested in a cash back or rewards card, and which are most likely to be interested in a low rate card.


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