6 Reasons Core Values Matter


Core values–or whatever you want to call them–are a BFD. Some folks might argue that they’re not that important, but I’d suggest they rethink that position because whether they think they’re important or not, core values are a big deal.

Here’s why they’re a big deal:

1. They encourage a sense of belonging. Humans are wired to want and need a sense of belonging, so why wouldn’t we want to create communities in our workplaces that provide the sort of positive, meaningful belonging that we’re designed to desire as human beings?

2. They promote loyalty. They’re like a stake in the ground, so to speak. The more certain sorts of values are internalized by the folks at an organization, the more likely people are to develop a sense of loyalty to the organization and those values.

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