A 5-step plan to help ensure your members have access to critical coverage
Your membership is increasingly likely to be multiracial—and in need of life insurance
![](https://www.cuinsight.com/wp-content/uploads/2020/04/bigstock-Insurance-Agent-Holds-Hands-Ov-271615972-1.jpg)
The American population is becoming increasingly multiracial.
According to the 2020 Census, the White population decreased by 8.6% between 2010 and 2020.[1] And the Multiracial population—those citing more than one race— jumped significantly, from 9 million in 2010 to 33.8 million in 2020, an increase of 276%.[2] Credit unions are seeing strong growth among Multiracial consumers—in fact 61% of new member growth was nonwhite and includes this demographic.[3]
As your credit union works to deliver the products and services Multiracial members need, life insurance is a critical offering on which to focus. Recent data show American consumers value life insurance—70% say they need it—but 40% of Americans (102 million adult consumers)[4] say they have less life insurance than they know they need. And given the diversity in our country, it’s logical to assume many of these are Multiracial consumers.
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