A fun approach to financial education
SAFE Cents video series delivers practical information in an engaging, entertaining fashion.
Financial education has been an important part of member service for years at SAFE Federal Credit Union in Sumter, S.C.
Over the past 18 months, however, the $1.8 billion asset credit union has elevated financial education into an integral part of its brand, mindset, and culture, says Bruce Copeland, vice president of marketing.
“Almost everyone in the industry has a section of their website devoted to financial education,” he says. “There’s nothing wrong with that, but to really make a difference we needed to up our game.”
This focus led to the creation of a video series, SAFE Cents, that aims to improve members’ financial well-being.
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