The latest from Jay Kassing

- by Jay Kassing, MARQUIS

Is USAA a better credit union than you?

What is the value of membership? Can you articulate what it means in an easy, digestible way to your membership? Is the value or benefit of membership real and tangible, ...

- by Jay Kassing, MARQUIS

Is social media your ticket to a raise?

Gather a dozen or so marketers together and invariably the talk moves to someone asking, “What are you doing with Social Media?” Such are the times we live in. I ...

- by Jay Kassing, MARQUIS

Just say NO to potential credit union members

So how will you be different? To me, that is the primary challenge for this generation of leaders at every credit union. The Digital Age is moving your prospective members ...

- by Jay Kassing, MARQUIS

Automated marketing for credit unions

It seems like every marketer I talk to is overwhelmed by the growing number of items on their to-do list. “You know, back in the day, we had to do ...

- by Jay Kassing, MARQUIS

Afraid of analytics?

Are you afraid of analytics? Hmmm. Maybe you are simply scared to learn that the resulting data/information will show that you aren’t as smart as you think you ...