The latest from Mark Arnold

- by Mark Arnold, On The Mark Strategies

How to market your one thing

You can’t be all things to all people. Niches lead to riches. Clarity, clarity, clarity. You’ve heard all these things before, but once you pick your “one thing” ...

- by Mark Arnold, On The Mark Strategies

Logos, tattoos and brand loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company ...