The latest from Mark Arnold

Mar 24, 2020 - by Mark Arnold, On The Mark Strategies

Delivering amazing member service during the coronavirus

The developing coronavirus pandemic situation continues to send ripples of uncertainty throughout the American landscape, certainly including financial institutions. Fortunately for credit unions, however, we have a near century-long history ...

Mar 16, 2020 - by Mark Arnold, On The Mark Strategies

It ain’t bragging if you can back it up

There are a lot of terrific sayings in Texas. One of them, with variations, goes like this: “It ain’t bragging if you can back it up.” Basically, this means ...

Feb 12, 2020 - by Mark Arnold, On The Mark Strategies

Hey, C-Suite: What’s the most important thing you’ve done for your brand today?

Today’s message is a special shout-out to our friends in the C-Suite. That’s right; we’re talking to you, CEOs, CFOs, CMO’s, COOs, etc. There’s no ...

Jan 22, 2020 - by Mark Arnold, On The Mark Strategies

Burritos and Brands: Is a good branch manager worth $100,000?

An age-old adage of retail go something like this: “hire for attitude and train for skills.” But just how accurate is that in 2020? For decades, financial institutions have searched ...

Dec 27, 2019 - by Mark Arnold, On The Mark Strategies

Taking risks is taking steps forward

Typically, individuals and businesses start the new year by taking an assessment of where they stand and setting challenges for the next 12 months. This could mean an exercise regimen ...

Dec 10, 2019 - by Mark Arnold, On The Mark Strategies

Best marketing pieces we’ve seen in 2019

If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next. As our team has ...

Oct 29, 2019 - by Mark Arnold, On The Mark Strategies

How to market your one thing

You can’t be all things to all people. Niches lead to riches. Clarity, clarity, clarity. You’ve heard all these things before, but once you pick your “one thing” ...

Oct 2, 2019 - by Mark Arnold, On The Mark Strategies

Three critical credit union cultural keystones

In the world of architecture, there is an interesting principle known as the keystone. The dictionary definition of keystone is “a central stone at the summit of an arch, locking ...