The latest from Mark Weber

- by Mark Weber, Strum

How credit unions can shine in dark times

Credit unions with close relationships to their members and communities were made for a time like this. Advertising plans and marketing strategies built for 2020 could not have predicted the ...

- by Mark Weber, Strum

The personalization of data builds brand loyalty and profit

Being all things to all people is stifling many financial institutions ability for achieving market distinction, tailored brand experiences, digital evolution or personalization. Today, successful marketing results require identifying, nurturing ...