Credit union brand training isn’t a one-and-done affair

Credit union brand training easily becomes a dog and pony show if you’re not careful. The trainer shows up, gives a fancy presentation, packs their bags and heads home…leaving your staff with a great memory (but not much else).

If your employees are going to live your brand, they need more than a memory. They need reinforcement. They need continual engagement.

Here’s how to maximize your credit union brand training effectiveness.

Hold more than one session

This tip is obvious but not always easy to orchestrate. Differing schedules and all-too-common staffing shortages make one training session hard enough to plan. Throwing in three or four more sounds like a scheduler’s worst nightmare.


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