Credit union member experience is about the bottom line

Credit union member experience sounds fluffy and ethereal. And some credit union executives see it that way…but that perception couldn’t be more wrong.

Your credit union member experience is about securing the bottom line without sacrificing the member relationship. Both your financial success and positive member experiences live in harmony.

Simply put: when the member wins, you win. You win accounts. You win loans. You win trust.

But you’re losing too often because you don’t concentrate on the credit union member experience. It requires time, effort and training to reap the bottom-line rewards of your investment. Let’s review how your member experience program affects the bottom line, how to measure success and the next steps to take.

 

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