Credit union social media engagement isn’t everything

When it comes to credit union social media engagement, there’s a common experience many marketers have. You post something on social media and eagerly await all the likes and comments the post deserves. But few (or none) ever come.

So, is your post a failure? Not necessarily.

Engagement via likes, comments or shares is great, but there’s more to social media than that one metric. Here are a couple other ways to judge the success of your social media posts.

#1: Impressions

The truth is, a lot of people don’t like interacting with credit union social media posts. It doesn’t mean they didn’t see your message. It just means they didn’t signal it to you.


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