Credit unions benefit from Google Universal Analytics
by: Cameron Madill
Google Analytics is a valuable tool for online credit union marketing. It allows you to track activity on the institute’s website and provides comprehensive information about how visitors found the site. By using the information that Google Analytics provides, you can improve your digital marketing efforts to reach your target customers.
In 2014, Google introduced Universal Analytics, or UA, which has a more user-centric approach. Instead of just tracking website visits, it tracks visitors. In addition to showing you how visitors found your site, the tool follows a visitor’s journey across many different electronic devices.
Google UA Highlights
- Improved data collection and processing in Google Analytics
- Upgrade Google Analytics properties to Google UA without losing data or changing account settings
- The ability to assign unique “User IDs” to visitors to track their engagement and on-site navigation across multiple devices
- New tracking codes for websites, mobile apps and other digital devices
- Simplified configuration options
- Everyone will eventually be upgraded automatically, but in the meantime you will be on the old platform